COVID Night Light

National Advertising Challenge: Bronze

Insight: After almost two years of being locked down, Torontonians feel uncertain when it comes to Covid. People don’t know when it’s safe to venture out, so they opt to stay home.

Opportunity: The CN Tower’s Night Lights are visible to anyone venturing downtown Toronto. People can see it throughout the city and often take pictures of it lit up from the highway. With the winter’s darkness arising earlier, the lights will appear as people head out of work.

Idea: We’ll turn the CN Tower Night Lights into a way for Torontonians to tell it’s safe to visit downtown — utilizing the towers light’s to reflect Toronto’s case numbers in real-time. Anyone downtown will be able to visually see Toronto’s COVID levels.