Questrade: The Cost of High Fees

Questrade want to confront a critical barrier to Canadians’ financial well-being: the impact of high investment fees. Through a series of engaging and relatable scenarios, Questrade shed light on the often-overlooked, yet financially pivotal, concept of fee transparency. 

By using straightforward dialogue and approachable financial advice, each spot drives home the potential to retire up to 30% wealthier by minimizing fees. For the first time, Questrade breaks down the numbers, revealing that high fees could cost Canadians hundreds of thousands of dollars over their lifetime, making this campaign a game-changer in financial education.