SickKids VS: This is Why
SickKids VS: This is Why was designed to give those who may not already have a connection with The Hospital for Sick Children an inside look at the realities SickKids patients and staff face every minute of every day. This is why they fight.
SickKids VS: Billy Bishop
In part of the SickKids: This is Why campaign, we took over Toronto’s Billy Bishop Airport for the duration of the campaign. Our adverts included images of patients with messaging directing travelers to visit our donation booth within the airport.
SickKids VS: City Blitz
We also blitzed Peterborough with it’s own individualized campaign messaging. We wanted to fight the idea that SickKids is a Toronto hospital not worth Peterborough’s resident’s donations. We created localized messaging for the campaign specific to Peterborough and the Kawartha’s featuring local patients.
SickKids VS: Monthly Donor
The SickKids campaigns are a big deal to SickKids monthly donors and are something that they look forward to watching every year. Knowing this, we wanted to get donors excited about the upcoming campaign, so we gave them a first look of the upcoming film.
